YBI Shark Tank Winner: YoGo Bikeshare

YoGo Bikeshare & Vendors can store and access information on the device such as cookies and device identifiers for the purposes presented to a user.

To select basic ads YoGo Bikeshare & Vendors can: - Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address.

To create a personalised ads profile YoGo Bikeshare & Vendors can: - Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for use in personalised advertising. - Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising.

To select personalised ads YoGo Bikeshare & Vendors can select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.

To measure ad performance YoGo Bikeshare & Vendors can: - Measure whether and how ads were delivered to and interacted with by a user Provide reporting about ads including their effectiveness and performance - Provide reporting about users who interacted with ads using data observed during the course of the user's interaction with that ad - Provide reporting to publishers about the ads displayed on their property - Measure whether an ad is serving in a suitable editorial environment (brand-safe) context - Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity - Combine this information with other information previously collected, including from across websites and apps

To apply market research to generate audience insights YoGo Bikeshare & Vendors can: - Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights. - Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights. - Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources. - Combine this information with other information previously collected, including from across websites and apps

To develop new products and improve products YoGo Bikeshare & Vendors can: - Use information to improve their existing products with new features and to develop new products. - Create new models and algorithms through machine learning.

The Act is designed to protect children's personal data when they use the internet or play mobile apps and games.

The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law.